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Pinterest marketing strategy 2022 Pinterest SEO, Pinterest is basically a visual search engine; Which means it has its own algorithm and its own SEO rules. You need to focus on your Pinterest SEO and implement these rules on your profile to see your ranking increase. There are three different places you need to focus on using your keywords throughout your Pinterest marketing strategy and they are as follows.

Pinterest marketing strategy 2022 Pinterest SEO

How to improve search engines on Pinterest

Before we get into the more exciting aspects of Pinterest. You'll need to make sure you have the following aspects in place before you can start publishing:

  1. It requires you to create a business account: (You can simply transfer your personal account if it makes sense). This will give you access to analytics and an ad manager (Pinterest).
  2. Choose an SEO-friendly username: Your username will be included in your profile URL, so it's worth considering what your customers might be searching for.
  3. Improve your profile: Fill in the About You section with relevant details and include a high-resolution company logo. This will make it easier for people to locate and save your Pins.
  4. Prepare at least one board: To get started you will need at least one board. You can't add pins without a board so it's a very important first step.

Prepare your website

As with most other social media platforms, you can take data from your website to serve up the most targeted Pinterest campaigns. You can also send people through your website to make a transaction, so it's important to link these two origins together.

This requires a few simple but essential steps. Get all of that in place if you want to accurately report on your Pinterest SEO efforts.

  • Add a (Pinterest) tag: The (Pinterest) tag is an essential part of setting up a free or paid campaign. Essentially the Pinterest equivalent of a Facebook pixel, this little piece of JavaScript will allow you to set up conversion events on your website, segment your audience, and reliably report on your profile's performance.
  • Add a save button: This just requires a short piece of HTML code and will allow you to increase the reach of your campaigns beyond Pinterest. Once installed, users can save images on your site or app to their boards.
  • There are two options: the button can appear automatically or when users hover over the top left of the image. Choose wisely. There is also an extension (Pinterest Chrome) that will allow visitors on your site to convert your images into Pins.
  • Verify your site: A few easy steps will verify your site, which will add your profile picture to all your Pins. Again, this only requires adding a few lines of HTML code.

Determine the right goals for your business

The time limit on (Pinterest) can be much longer than you are used to (Google) or even (Facebook). Although it entails a different type of user interaction, Pinterest also fills a gap in the buying journey.

The most important element of this planning is understanding what Pinterest means to your business and setting appropriate goals. You will feel this by looking at your historical data, so use this to craft a plan that you can stick to. From here, you can determine which aspects are most relevant to your organic search efforts.

You can use the (Pinterest) tag to set up a variety of conversion events on your site as well. It is recommended to start with metrics such as traffic and re-pins within a Pinterest SEO campaign, before placing conversion goals on top of this activity.

Wait to start pushing commercial messages publicly until you earn the trust of both (Pinterest) and your audience.

do research (keywords)

Although with a slightly different lens, there is still a lot of validity to doing keyword research on Pinterest. In fact, while Google continues to aggregate search volumes at the keyword level, there is an argument that we should use Pinterest as a data source for all our keyword research tasks. It provides a broader view of linguistically relevant concepts and is driven by a deep understanding of how our culture has emerged in the twenty-first century.

The following tips should help you discover suitable threads for pins and boards:

  • Use directed search: Targeted search (Pinterest) helps users narrow their focus and find more relevant results. Using the initial search query as a trigger, Pinterest automatically suggests linguistically relevant equations. These are very good indicators of the most popular search queries for each topic. You can then copy and paste these suggestions into another document.
  • Dealing with Promoted Pins: The logic here is similar (similar, in fact) to using (AdWords) to experiment with specific keywords to see how they perform before launching a long-term SEO campaign. If you have any hesitation about the right topics to target, you can use the top-performing keywords on (Google) using Promoted Pins to see if they follow suit on (Pinterest).
  • Explore topics: Pinterest does a lot of legal work for us here, with topics neatly categorized and sub-categorized in most areas. You should explore all topics relevant to your business to see how ideas rank, but also to see how your competitors target specific queries.

Organizing and improving councils

Keyword research and consumers (Pinterest) should be a primary consideration when you start creating boards. It provides a great opportunity to tell the search engine (Pinterest) how to rank your products, which will only help the visibility. It's also the first thing users see when they access your profile, so it's worth thinking about.

Learn about the anatomy of a pin

There is an art and science in creating the perfect pin. Although there will always be an instinctive creative impulse behind the best campaigns, there are still some general rules that we should all follow.

  • Get your proportions right: The optimal aspect ratio for (Pin) is 2:3 (600px wide x 900px high). This is especially important on mobile, but (Pinterest) prefers to display longer images on the desktop as well.
  • Use of multiple colors: Images with multiple dominant colors are reinstalled 3.25 times more than their monochrome counterparts.
  • It has a purpose: we need to understand the purpose of each pin. Users create mood boards that they will return to many times, after all. Think about how you can be of frequent value to someone, rather than just pushing commercial messages. The step-by-step instructions and tutorials work well in this regard.

use description

It is important to have proper SEO descriptions on Pinterest. Despite all its significant advantages as a visual discovery platform, the text is still important Don't be afraid to include details, as this will help you (Pinterest) locate your images and serve up relevant searches.

A great way to do this is to use the description space to add to your image, rather than just repeating what you say through the text. Tell your audience how the product benefits them, how they can use it, or an interesting fact about the product that they won't know about.

You can include up to 500 characters, all of which can be displayed when a user clicks to see your pin. There is usually no need to go that high. A few sentences of about 100 characters are enough to provide some good detail.

Avoid using hashtags in your descriptions. These tend to be distracting and don't add anything in the way of categorizing the value.

aim to share

  • User engagement is paramount on Pinterest. The following tips can improve your engagement metrics and increase search visibility:
  • Link your Pinterest account to your other social media accounts. This will increase awareness among your existing followers on other platforms.
  • Invite Pinterest influencers to collaborate on a board to grow your own following.
  • Use a website (like Canva) to create multiple image mosaics and pins. This allows more freedom for creativity and space to include more in your Pinterest vertical image format.
  • Install frequently. That you should target at least five pins per day. These pins can be scheduled ahead of time.
  • Follow the relevant boards. This will start building a network regarding your profile.
  • Measuring your performance Pinterest analytics gives you plenty of insight into how your profile is performing in organic search, and now embedded dashboards like Datorama can pull Pinterest data.

Reflecting on Visual Search and “Related Items”

Pinterest Lens technology is a market leader in visual search. By pointing a smartphone's camera at a household item or piece of clothing, Pinterest can identify the object and suggest thematically relevant pins.

Lens is a great piece of technology that will reward content creators who put the time and effort into improving the image. This includes the basics of SEO but extends beyond that to collaborations with photographers and designers. Interesting here is the visual similarity between the image you posted and the related pins.

Pinterest is getting a lot better at understanding the component parts of an image. Their image recognition technology identified the pie charts in my screenshot and suggested posts based on another popular pie chart. So Pinterest had to figure out this look on its own.

It's important to note that if SEO includes anything that helps rank content organically, we need to think about aesthetics along with keywords on Pinterest.

Don't Forget (Google)

He takes Pinterest SEO very seriously. They know it's a cost-effective way to increase traffic, but they also know that it takes a lot of work. As a result, they are ranked by a large number of keywords.

The screenshot below was taken from (Searchmetrics) and shows the huge improvement that (Pinterest) has seen over the past five years.

We can make great use of Pinterest as a platform for our SEO efforts.

By identifying relevant keywords that Pinterest ranks with, we can improve the most profitable queries with our Pins and Boards. If Pinterest deems you fit enough to rank for that keyword via its search algorithms, your organic Pinterest traffic will increase exponentially.

This will allow you to prioritize your Pinterest SEO efforts, as you can target the keywords that will bring the most value from both Pinterest and Google searches.

Places to focus on keywords

Profile personly

There are keywords that you can include in your name and bio so that they appear in search results even when people search for “social media” or “digital marketing.”

You have 65 characters to fill in your Pinterest name and 160 characters to write your bio, and it's best to use as many words as possible to naturally include the most popular keywords in your field.


Be sure to include keywords related to your pin in both the title and description. Just like with any kind of search engine optimization, you don't want to simply "keyword stuff," or fill the description with tons of keywords that aren't normally used as part of a sentence or paragraph.

Alternatively, you may want to make sure that the title of the pin focuses on its main keyword, and include that keyword and a couple of other secondary keywords in your pin description so that users and the Pinterest algorithm instantly know what it is about. This will help your Pin appear in search results as well as related Pins.


Finally, you want to make sure that your profile boards have keywords focused on the name rather than cute, fun titles. Although you might love the idea of ​​having some fun with your board titles, SEO is important here.

Stick to Pinterest Strategies. You may also want to add board descriptions that tell users what they can find on the board while including your keywords and subtitles.